The second we put labels on things, everyone makes a break for it to be on the forefront and mark their territory. The problem with this is that a lot of those people claiming their territory have no idea what they’re doing. This is the case with Social Media Marketing.
It sounds too good to be true:
- Ridiculously high ROI
- Small marketing budgets
- Inbound marketing techniques
- The viral potential is unheard of
The kicker of it all is that it’s really not that hard to wrap your mind around it. It’s a free society of individuals sharing information. People with quality content and a desire to communicate will thrive in a social media world. Once companies learn how to adopt these new forms of communication as legitimate forms of connecting with their clients they will began to see new marketing channels open.
I only use the word marketing in it’s most primitive form the “practice and science of trading”.
So the people who are doing it wrong end up filling the web with all this garbage. If only Google were THAT good. I mean they’re good …. but I feel like a lot of crap still slips through the cracks.
So I’ll say it before and I’ll say it again. STOP SPOILING THE WEB.